Lane Huerta began dreaming and designing in rural North Carolina, where as an only child, entertaining herself was the only option. Imagining adventures in the woods behind her house, she counts Pippi Long stocking and Punky Brewster as her earliest inspirations. 

A hankering for adventure led Lane to Savannah, Georgia in 2006, where she set up shop as Lovelane Designs in a sunny Victorian in the city’s Landmark Historic District. She began designing and screenprinting tea towels, pillows and other home décor and became a veteran of Indie Craft Parade and other artisan craft fairs—but it’s been her imaginative children’s designs that have captured the world’s attention.